Yecla Furniture Fair has been talked-about

Stand de Beltá & Frajumar en la Feria del Mueble de Yecla

Yecla Furniture Fair has been talked-about

One more Year, the furniture sector companies meet in the oldest furniture fair in Spain. The Yecla Furniture fair has fulfilled its facilities again with different companies in the wood and furniture sector.

Our stand in the fair was as different as the products we craft.

En Beltá & Frajumar hemos apostado por un stand atractivo que no pudiera dejar indiferente a quien lo viera, y así ha sido.

In Beltá & Frajumar we have shown an attractive stand to draw attention to everyone who passes by.

There have been many people who have come to the fair to see what was our stand about on this fair, and it has been a something very different to we have shown past years.

In a few words, with this particular stand, we have reflected the products development, manufacture processes and those who make them a reality. As the people that visited us saw, the stand starts showing every piece that makes a sofa, from the legs that hold it, to the thread or fabric for the upholstery. There was also foam samples that we use, and the straps which are a fundamental part for a good sofa that is always hidden.

Over the panels on the wall, there were samples of fabrics used for our products, as well as the scale cuts used on said model.

On the second part of the stand, we can find the manufacture evolution of the Delta armchair, designed by the designer Javier Herrero and manufactured by Beltá & Frajumar, in four stages. On the first stage, we can see the legs on carved solid wood. Following the legs we can see the metal structure which gives the shape to the armchair and, on the side of that structure, we show said structure with the foam over it. Eventually, there is a finished Delta armchair with its care upholstery.

Where the quality and design go hand in hand.

It was a stand that as I said before, we have bet for something different to the things we have shown before, and we didn’t pretend sell products that many people already know, but show our products from inside out, so everybody can see and touch and feel how we manufacture from the beginning to the last detail. The quality is implicit in the understanding of our stand.

The fourth edition of the interior design contest InterCIDEC 2019

During the furniture fair days, there was one of them, the Wednesday 8th of May, in which took place the introduction of the interior design contest InterCIDEC on its fourth edition in our facilities. That day we counted with architects and interior designers and some companies for the sector, which added their professionalism and value information for all of us.

Durante la rueda de prensa en la presentación InterCIDEC 2019

That day also took place the inauguration of the Beltá & Frajumar showroom, recently renewed, that we have wanted to show to those who visited us during that fantastic fair days.

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