Agatha Ruiz de la Prada, president of the jury of the InterCIDEC interior design contest: “There is a huge trend towards interior design” Interior design is in fashion and hotels have joined this trend. This is how he explained it Agatha Ruiz de la Prada, president of the jury of the International Contract Environment Design Competition, InterCIDEC 2019, meeting this Thursday, October 17, at the Beltá & Frajumar facilities.
“There is a huge trend towards interior design. Before, we thought a lot about the house, now I think we think more about hotels and it is an example of how this world of furniture, one of the passions of my life, is changing,” she said.
Agatha Ruiz de la Prada
The jury of the InterCIDEC interior design competition was made up of twelve prestigious professionals,…
…among them the Italian living in Madrid, Andrea Spada, co-founder of IlmioDesign; the galician Loli Moroño of PF1 Interiorismo, specialized in the Hospitaliy sector; the valencians Pepe Cosín, of Cosín Estudio, and David Puerta, founder of Viruta Lab, which was the winner of InterCIDEC 2018; the balearic interior designer Damián Pujol; or the architects and interior designers of Zaragoza, Carlos Beamonte and Ricardo Vallejo.
También contó con la experta en color, Eva Muñoz, based in Switzerland, who has worked for Seat or Lamborghini and represented Spradling, the main fabric manufacturer and sponsor of the contest.
Damian Pujol
And hotel representatives, which is not surprising…
On behalf of the hoteliers, Cary Rodríguez attended on behalf of Soho Boutique Hotels, while Cesáreo Martín He did the same as a journalist for international agencies and communications consultant. From the academic field, in addition to Pepe Cosín, who is Dean of the College of Interior Designers of the Valencian Community, was secretary of the jury, his manager Amparo Balbastre.
Finalmente, Robert Ortega, Marketing Director of Beltá & Frajumar, represented us.
Cary Rodriguez of Soho Boutique Hotels
Increase participation
The jury had to evaluate the quality of the 61 proposals presented, from twelve countries.
La temática de esta edición era el interior design of a restaurant of less than 100 square meters, and in their evaluation they scored the conceptual proposal; innovation in form, composition or materials; the aesthetic value from a point of view of harmony and distribution; or accessibility for people with disabilities, among others.
Carlos Beamonte and Ricardo Vallejo architects of Beamonte and Vallejo
The director of Beltá & Frajumar, Carlos Juan Ortiz, highlighted
“the consolidation of the competition due to the quality of the projects, the number of proposals received, which has increased by nearly 40% compared to the previous edition, and greater internationalization by receiving proposals from a dozen countries.”
Loli Morono from PF1 Interior Design
The competition aims to showcase the existing talent in interior design and allows the creator, manufacturer and hotel owner to come into contact to establish synergies and collaborations.
Pepe Cosin and Amparo Balbastre from the College of Interior Designers of the Valencian Community
Eva Munoz from Spradling Europe
The participation of the students caught the attention of the renowned interior designer, Andrea Spada, from ILMIODESIGN, who would have liked
“A greater participation in quantity and quality” with “innovation or freshness by not being contaminated and being free souls” since “the professional often looks at trends and has this environmental contamination due to his contact with the client,” he assured. “I’m going to value a lot what stands out,” he admitted.
Andrea Spada from IlmioDesign
Algunos de ellos presentaban proyectos por primera vez.
David Puerta from Viruta Lab
The InterCIDEC 2019 decision will be announced on November 7, during the awards ceremony which, on this occasion, will be held in Madrid in the Como room, together with Comunica + A.
Follow the publication on the website Ágatha Ruiz de la Prada → here
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