27 Sep 2X1. Two furniture fairs in the same week.
And we decided not to expose in “100% design” in London, that coincided in the same week.
One more year, after August, September has demonstrated to be the key for furniture manufacturers and upholstery. Belta & Frajumar has been present on both dates; Yecla Furniture Fair (from 17th to 20th) and Habitat Valencia Fair (from 18th to 21st).
Yecla Furniture Fair, Where the innovation was born.
Celebrating its 57th edition, the oldest fair in this sector opened its doors. The fair’s maiden first journey had a great welcoming and a spectacular staging.
It should be noted the activities programme made during the fair, with Habitat and Contract sector professionals, both national and international. One example was the round table “Spaces with senses” or the presentations journey “International hotels projects: Successful cases.”
A space with classic and timeless furniture.
The Belta & Frajumar stand was composed of three different environments:
.Provenzal space, where the removable sofas in natural fabrics and details of crafting were the protagonists. In the complements, such as the Laya and Domo tables, it highlighted the use of natural stone as white marble.
.Classic space, where the velvet was the main protagonist. Joining the Kota sofa, it was de Tamo armchair by the designer Vicente Gallega and the Icon table made of grass and ash wood.
.Contemporary space, composed by the Klas sofa, the Egos sofa in a successful fabric and the group of tables Rund; square tables of different highs manufactured in solid wood of ash and designed by Dsignio.
In conclusion, a classical and timeless space that called the attention of many assistants to the fair.
The last day of fair, Belta & Frajumar made an “Open Day” inviting its collaborators, providers, clients, family, and friends, with the intention to share the work results of the year. An opportunity to meet the new offices recently redesigned.
Habitat Valencia Fair. Design made in Spain.
On Tuesday 18 the Valencian contest started, in which great expectations of success were deposited after the results obtained by the firm in the last edition.
Beltá & Frajumar presented a completely different project from the conventional one, generating an exhibition space of museum-style in which to fully appreciate the quality and design of each of the exposed pieces of furniture. all framed in a white interior design, clean and minimalist architecture that allowed to be focused on the product even more.
Professional designers assistance.
It should be noted in Valencia fair the assistance of the majority of the collaborating designers who exhibited their pieces, as is the case of the Italian Dario Gagliardini, with the Arko armchair, Opof pouff, and Axis sofa. Javier Herrero with his Delta armchair, that presented a new revolving base option. Vicente Gallega with his Tamo armchair collection, Domo table and Look Armchair, among others.
InnoDesign. Interior design as differential value.
Finally, on Friday 21st, Belta & Frajumar had the pleasure to participate in the InnoDesign forum.
Organized by digital magazine 10Deco, directed by Mara Pardo and presented by Gabriel Bautista. It was an encounter with many interior design professionals visitors. This forum has been celebrated in the “Agora Nude” and it finished with a networking between all the assistants, who had the opportunity to share experiences and meet new and interested collaborators.